Lacoste along with GQ and Mercedes Benz hosted a Super Bowl party on February 2nd, in New Orleans, Louisiana, the site of the NFL’s Super Bowl XLVII. The party took place at the Elms Mansion, an old southern style home in the Garden District in the heart of New Orleans. All guests entered on a red carpet and were greeted by girls handing out Lacoste Mardi Gras beads!
Guests celebrated in a lavishly decorated tent complete with many Lacoste activations including a branded tarot card reader and screen printing tee shirt customization station.
VIPs were led inside the mansion to the step and repeat, which included the Lacoste logo, and then escorted to the Lacoste gifting suite which included footwear, apparel, and handbags. A-list celebrities and professional athletes were in attendance and circulated the gifting suite, interacting and taking pictures with Lacoste product. Hayden Panettiere, of the hit TV show Nashville, loved the shoes and said she would change out of her sky high pumps into Lacoste sneakers if she only could! Gossip Girl’s Chase Crawford loved the shoes as well – playing around in the gifting suite dialing and talking into the shoe for the cameras!
One of the many highlights of the evening was the performance by Lil Wayne and music by DJ Jesse Marco.
Other celebrity guests included Kate Upton, Paul McCartney, Hayden Panettiere, and Chace Crawford, along with David Arquette, Matt Bomer, Terry Crews, Victor Cruz, Guy Fieri, Josh Hutcherson, Chris Johnson, Ryan Kwanten, Terrell Owens, Shanell, Ian Somerhalder, Jesse Williams, and more.
Overall, the event was a huge success!