Endless Summer

Designers are riding the wave for spring with everything from floral board shorts to cozy après-surf knits. One thing is for certain, the Spring 2013 collections are going to be all about beach style. Get excited about what’s coming up, while enjoying the summer sun now. DSS helps you end summer 2012 strong.

Are you enjoying your summer? We are! Between trips to the beach, camping, and general relaxation, we wish summer would never end! Fortunately, the trends on the spring 2012 runways are showing designers are already anxious for next summer to start. Women’s Wear Daily is reporting a bevy of runway fashions inspired by a yearning for the beach and summer life. Everything from floral board shorts to après-surf knits are popping up in spring collections.

Flapper Girl: As noticed earlier this spring, the roaring 20’s flapper look is in and will continue to be strong in the Spring 2013 collections.  You’ll see flowy dresses, drop-waists, flowing calf-length skirts, sleeveless tops, feathers, and head bands as part of this style.  We’re seeing emerging deco patterns, plunge necklines, fringe and metallics accenting the look that works well for a night out enjoying the cool breeze from the ocean.

Flower Child
: The embodiment of spring and summer, flowers are blooming everywhere from floral patterned blouses to shoes with flower motifs. Romantic themes, patterned pants, flowy dresses with bright floral prints, dressy blouses with fluttery sleeves, and flirty pencil skirts are trending for Spring 2013.  Feminine touches like pleats, ruchings, lace and accessories enhance the look you can show off at the boardwalk or a summer barbecue.


Beach Babe: Lush tropical florals and print-heavy themes abounded this past spring, and we’re seeing it continuing in Spring 2013.  Maxi dresses, jumpsuits, halters, and sarongs are all showing up in vibrant tropical colors and patterns, accented by shrugs, scarves, light summer jackets, and asymmetrical hemlines that are perfect for a stroll along the sandy shore.


Boho Chick:  Bohemian rebelliousness came alive in Spring 2012 and looks to be showing up in the trends for 2013 with patchwork vests, cutoff jean shorts, flowing maxi shirts and dresses, and one shoulder silhouettes.  Vintage graphics and fringe details accentuate the look, while accessories like sunglasses, scarves, feathers, and belts add just the right touch for a day spent shopping in an open-air market or walk along the boardwalk.


Sports Star: Athletic prowess showed fierce competitiveness on the runway this past Spring, and it looks like we’ll be seeing more of it in Spring 2013 with sporty references in fashion. Popular athletic colors like red, white, and blue sprinkle the runways, and preppy stripes, athletic numbers, jersey shirts, raglan sleeves, and color-blocking all play a part in this winning style.  It’s the perfect look to stand out from the crowd when you and your friends are hanging out at the ballpark.

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