Hailey Baldwin in UGG Sibley Boot
Get a jumpstart on fall in the most celebrity-approved styles of the season.
UGG has teamed up with a whole slew of stars for their fall campaign, including It Girl Hailey Baldwin, supermodel Rosie Huntington-Whiteley, footballer Tom Brady, and actor Jeff Bridges.
If that sounds like an interesting blend of representatives to you, just wait until you see the new styles (and advertisements) they’re launching.
Hailey Baldwin in UGG Braiden Boot
For starters, Baldwin is debuting the next evolution of UGG — the all-new Classic Street styles. Dubbed as the street-ready collection for the next gen, this line blends edgy, streetwise styling with the unmistakable feel of UGG for a more modern, younger-looking aesthetic and feel.
It seems only natural to call on Hailey Baldwin for this, considering her relaxed, cool fashion sensibility is kind of the epitome of street style right now. If anyone is going to usher UGG into the closets of social media-driven youth, it’s her.
“It’s still that classic, comfortable shoe, but I think it’s just kind of evolved into something a little more street-wearable,” Baldwin said. “It’s something you want to be out with and incorporate as part of your everyday outfits.”
We can’t help but love the way she sported the new collection on the sunny beaches of California — where the original UGG icon first came on the scene, after all.
Rosie Huntington-Whiteley in UGG Classic Short II Boot
Actor and supermodel Rosie Huntington-Whiteley was named UGG’s first-ever global brand ambassador in April. Now, she’s leading the charge in ads for the new Classics (called the Classic II), a.k.a. the same iconic boots, but with an updated water- and stain-resistant construction, and enhanced support and cushioning.
“What’s so cool about the brand is that it’s kind of reinventing itself,” Huntington-Whiteley recently told InStyle magazine. “They’ve always kind of been a staple in off-duty dressing, and that off-duty style is such a big thing. Especially with social media, we’re seeing a lot more of it and I love seeing different women’s style.”
Jeff Bridges in UGG Ascot Slipper
Tom Brady has been an UGG men’s brand ambassador for the past six years and, in his latest campaign, he’s working alongside Academy Award-winning actor Jeff Bridges.
The five-part digital video series, titled “Do Nothing,” features the two exchanging banter and praising the art of doing nothing, which is kind of fitting since the Patriots star has a lot of time on his hands during his four-week suspension from the field to start the football season.
“As an athlete, I know firsthand the importance of sometimes taking time out to do nothing — it helps me recharge and perform when I’m on the field,” Brady said.
True, when it comes to the perfect laid-back, at-home footwear, UGG does it best. Slip into a pair of heavenly wool-lined slippers and you’ll understand.
Fellow Patriots star Julian Edelman also appears in the video series, which you can view here.