Monthly Archives: September 2013

DS Behind the Scenes: Photo Shoots

We can’t always do photo shoots, but when we do, we take off our retail/e-commerce hats and we become stylists, coffee runners, and interior decorators. Here at Designer Studio, we believe that our customers should always be able to see what’s new and what clothing looks like on a real person. Women’s dresses look very different on a still mannequin, folded jeans don’t look like what men’s jeans are supposed to look like, and hangers don’t really show you how high collar jackets can wonderfully frame the face. Here’s a sneak peek at our crazy photo shoot mornings!

If you’ve been to our California store, you can see that everything is organized and has its place. When we shoot, we work some serious magic. One minute, we’re a store. The next minute, we’re a set!

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Our shoots always start very early, but at least one of us gets to have their hair done…

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We pick and sort through a lot of trendy clothing and shoes before we shoot. With shoes, we aim to grab a few different options, but we always end up with a whole lot more. It happens every time! There’s nothing wrong with having at least 10 pairs of fashion sneakers, right?

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Our photographer, Carlos, guides our models into the poses we need. Don’t underestimate posing for the camera! Being still is pretty much the last thing we’re asking from them. We tell them to be natural in some kind of position that’s completely unnatural in the real world. It’s all about working angles.

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Plus, there are the lights. One thing is for sure, the models are troopers for enduring a lot of flashing lights so early in the morning!

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In between photos and wardrobe changes, there’s also a lot happening. Our models get in and out of outfits like superheroes and all without messing up their hair or makeup. A whole new hairstyle happens in minutes and touch ups on the set are lightning fast. If your interested in modeling for us, we’re always looking for fresh new faces! Designer Studio casting calls go on year-round, and we’d love to hear from you.

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behind the scenes 2

When we finally wrap up the shoot, we head straight upstairs to our DS office and start processing the photos for our website. We get excited when we get new  items for our stores and we hope you do too! Go ahead and browse our blog and website for our newest items. It’s updated regularly and you can find something for any style. Leave us a comment, like us on our Designer Studio Facebook page, or stop by one of our Designer Studio store locations!

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Newsletter Gift Card Winners!

$100 Gift Card WinnersCongratulations to our 100$ gift card winners Yariza Ramirez, Aimee Boudrow, and Wendy Ramos! Winners, please keep your phone nearby and keep a lookout for us in your e-mail. We will be contacting you shortly to give you your prize!

For the past few weeks, we had a raffle going on at all our current Designer Studio store locations. Customers came by one of our store locations in California or Texas and signed up for our newsletter to win a $100 gift card. The contest was also available online via our website at www.designerstudiostore.com.

If you missed your chance this time around, don’t worry! Follow us on Facebook, our blog, or sign up for our Designer Studio newsletter for more upcoming contests, raffles, and events. Some are local and some are company wide so make sure you stay tuned!

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Sweatshirt Fashion Trends

In the fashion world, we know that everything changes at a very fast pace. While some things are new and innovative, other things are recycled, reused, and have new life breathed into them.  Sweatshirts are one of those things. People say that the button down shirt is a true timeless classic, but it seems sweatshirts have been making their stamps on fashion for decades.

We recently came across this article: The Rise of the Fashion Sweatshirt – BoF – The Business of Fashion. What was once a staple of tourists and lazy afternoons has now become a fashionable piece of clothing. Not just for casual wear either. From the schoolyard, to pro athletes, to red carpet glamor; sweatshirts have made their stamp on  fashion. Usually, they are perceived as a dull garment that you only use when you’re out running errands, or coming home from the gym, or when you have the flu. But it seems like everyone is treating like a dirty little secret; it can be worn comfortably, it can be edgy, it can be… sexy.

Fashion trends (even the high end stuff) has taken hints from the humble garment, particularly the hood. Why? Well, a sweatshirt, sweater, or hoodie (whatever you prefer to call it) is something completely practical, incredibly comfortable, and very customizable. We’re glad that it’s a fashion trend that works for a lot of styles and doesn’t compromise comfort. Here’s some examples of what the sweatshirt has become.

 

Plain or Plain With Print

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Desigual® Women’s Sweater

 

 

This is by far the most common sweatshirt type. From company logos, to sport teams, to pretty patterns; a plain sweatshirt with a printed graphic is easily customizable to anyone. Find a blank one and it can be turned into anything you’d like with a simple graphic print. These days, they’re easily paired with shorts during the warmer and colder months. Throw on the right accessories and a sweater instantly becomes more fashionable.

 

 

                      Casually Sexy

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Image from popoq.com

 

The girl-next-door look can easily become enticingly edgy. The magic happens with one or two things: the bulkiness of the hood and collar actually frame the head and body quite nicely, or if the style is played to show some skin (usually the shoulders), the look becomes tastefully sultry.

 

 

 A Leather Jacket Soul Mate

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Image from www.zimbio.com

 

 

This picture of Star Trek actor Chris Pines shows a favorite trend: a leather jacket over a plain sweatshirt. It’s casual and versatile without being too relaxed. It’s a look that both men and women can use, but can bepersonalized to no end. Some things are just meant to go together.  The look won’t be going anywhere anytime soon and we’re pretty happy about it.

 

 

 

The Hooded Dress

Vanessa Hudgens and Karolina Kurkova

Vanessa Hudgens and Karolina Kurkova

 

Vanessa Hudgens and Karolina Kurkova are wearing a Green Sequin Hooded Wrap Dress by Diane von Furstenberg.  Sweaters with hoods are a staple of lounge wear and all things cozy, but every few years the fashion world is graced with some form of a hooded dress (a real dress, not a Halloween costume!). It has a similar vibe to the vintage style of headscarves, but with a more futuristic appeal. Who would have thought that a hood would make something seem vintage and futuristic at the same time? Casual or glamorous, people seem to love hoods.

 

Whatever your style is, long live the sweatshirt!

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